Welcome to Planet Rentals (“we”, “us”, “our”). At Planet Rentals, accessible from planetrentals.us, one of our main priorities is the privacy of our visitors and customers. This Privacy Policy document outlines the types of personal information we collect, how we use it, and the measures we take to ensure your information is protected. By accessing or using our website and services, you agree to the terms outlined in this Privacy Policy.

1. Introduction

Planet Rentals is committed to safeguarding your personal information and ensuring your experience with us is safe and secure. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or utilize our services.

2. Information We Collect and Why We Collect It

At Planet Rentals, we collect various types of personal information to provide you with the best possible services and enhance your experience on our website. Below is an overview of the personal data we collect and the reasons for collecting it.

2.1 Information You Provide to Us

• Contact Information: Includes your name, email address, phone number, and mailing address. We use this information to communicate with you, respond to inquiries, process rental orders, and provide customer support.
• Account Information: If you create an account on our website, we collect information such as your username and password to manage your account and offer personalized services.
• Payment Information: When you make a rental reservation or purchase, we collect payment details necessary to process transactions securely. This may include credit card information and billing address.
• Rental Details: Information related to the equipment you rent, rental duration, and any additional services requested. This helps us manage your rentals efficiently and ensure availability.
• Marketing Preferences: Information about your preferences regarding receiving marketing communications from us. This allows us to tailor our marketing efforts to your interests.
• Content You Provide: Any content you submit, such as reviews, feedback, or inquiries. We use this information to improve our services and address your needs effectively.

2.2 Information We Collect Automatically

• Device and Usage Information: Data about your device and how you interact with our website, including your IP address, browser type, operating system, pages visited, and time spent on each page. This information helps us analyze trends, administer the site, and enhance your user experience.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to improve your browsing experience, personalize content, and analyze site usage. You can manage your cookie preferences through your browser settings.

2.3 Information from Third Parties

• Social Media Platforms: If you choose to log in using a social media account, we may access certain profile information to streamline the registration process.
• Data Aggregators and Enrichment Services: We may receive enhanced contact information and business details from third-party providers to better understand and serve our clients.

3. How We Use Your Information

We utilize the collected information for various purposes, including:

• Providing and Managing Services: To process your rental orders, deliver equipment, and offer customer support efficiently.
• Communication: To send you updates, newsletters, promotional materials, and respond to your inquiries in a timely manner.
• Improving Our Services: To understand how users interact with our website and services, allowing us to enhance functionality, user experience, and overall service quality.
• Marketing: With your consent, to send you targeted marketing communications based on your interests and preferences.
• Security and Fraud Prevention: To protect against unauthorized access, fraud, and other security threats, ensuring the safety of your personal information.
• Legal Compliance: To adhere to applicable laws, regulations, and legal processes, ensuring that we operate within the legal framework.

4. Contact Forms

At Planet Rentals, we use contact forms on our website to facilitate communication between you and our team. When you submit a contact form, we may collect the following personal information:

• Personal Identification Information: Your name, email address, phone number, and mailing address.
• Business Information: Company name, job title, and industry (if applicable).
• Message Content: Any questions, comments, or feedback you provide.
• Additional Information: Any other information you choose to include in your submission.

How We Use Information from Contact Forms

• Responding to Inquiries: To address your questions, provide information about our services, and assist you with your requests.
• Service Improvement: To understand your needs better and enhance our products and services accordingly.
• Marketing Communications: With your consent, to send you newsletters, promotional offers, and updates about our services. You can opt out of these communications at any time.
• Internal Operations: To analyze trends, manage our customer relationships, and improve the functionality of our website.

Data Storage and Security

We implement the following measures to protect the information submitted through contact forms:

• Secure Storage: Information is stored in secure databases with restricted access.
• Encryption: Sensitive data is encrypted during transmission and storage to prevent unauthorized access.
• Access Controls: Only authorized personnel have access to the information, and they are trained to handle your data responsibly.

Sharing of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• Service Providers: Trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep your information confidential.
• Legal Requirements: Disclosures required by law or in response to valid requests by public authorities, such as court orders or government regulations.

Data Retention

We retain the personal information collected through contact forms only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Children’s Privacy

Our contact forms are not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records.

Changes to This Section

We may update this Contact Forms section from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.

5. Analytics

We utilize analytics tools to understand how visitors interact with our website planetrentals.us. This section details the types of data we collect through analytics, how we use it, and the measures we take to protect your privacy.

5.1 Types of Analytics Data We Collect

When you visit our website, we may collect the following information automatically through analytics tools:

• Device Information: Details about the device you are using, including device type, operating system, and browser.
• Usage Data: Information about how you navigate and interact with our website, such as pages visited, time spent on each page, and links clicked.
• Location Data: General geographic information based on your IP address, such as city and state.
• Referral Information: Data about how you arrived at our website, including the referring website or search engine.
• Traffic Sources: Information about the channels that drive traffic to our website, such as organic search, paid advertising, social media, or direct visits.
• Conversion Data: Metrics related to the performance of our website in achieving specific goals, such as form submissions, downloads, or rental reservations.

5.2 How We Use Analytics Data

The analytics data we collect is used for the following purposes:

• Improving Website Performance: To monitor and enhance the functionality, speed, and overall performance of our website.
• Enhancing User Experience: To understand user behavior and preferences, allowing us to tailor content, layout, and features to better meet your needs.
• Content Optimization: To analyze which content is most engaging and valuable to our visitors, enabling us to create more relevant and useful information.
• Marketing Strategy: To assess the effectiveness of our marketing campaigns and strategies, helping us to allocate resources more efficiently and target our audience more effectively.
• Decision Making: To make informed decisions about the development and expansion of our services based on data-driven insights.

5.3 Analytics Tools We Use

We may employ various third-party analytics services to collect and analyze data, including but not limited to:

• Google Analytics: A web analytics service provided by Google that tracks and reports website traffic.
• Hotjar: A behavior analytics and user feedback service that helps us understand user interactions on our site.
• Other Similar Tools: Any other analytics platforms that help us gather insights into website performance and user behavior.

5.4 Data Sharing and Privacy

We are committed to maintaining the confidentiality of your analytics data. The data collected through analytics tools is aggregated and anonymized, meaning it does not personally identify you. We do not sell or share your personal information with third parties for their own marketing purposes.

However, we may share aggregated, anonymized data with third-party service providers who assist us in analyzing website performance and user behavior. These service providers are contractually obligated to protect your information and use it solely for the purposes outlined in this Privacy Policy.

5.5 Data Storage and Security

Analytics data is stored securely using industry-standard security measures to prevent unauthorized access, disclosure, alteration, or destruction. We regularly review and update our security practices to ensure the protection of your data.

5.6 Your Rights and Choices

You have the following rights regarding the analytics data we collect:

• Opt-Out of Tracking: Most analytics tools provide options to opt out of tracking. For example, you can install the Google Analytics Opt-Out Browser Add-on to prevent Google Analytics from collecting your data.
• Cookie Management: You can manage your cookie preferences through your browser settings, allowing you to accept or reject cookies as you see fit. Please note that disabling cookies may affect the functionality and user experience of our website.

5.7 Children’s Privacy

Our analytics practices are not intended to collect personal information from individuals under the age of 13. We do not knowingly collect such information, and if we become aware that we have inadvertently done so, we will take steps to delete it from our records.

5.8 Changes to This Section

We may update this Analytics section from time to time to reflect changes in our analytics practices or for other operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.

6. Who We Share Your Data With

At Planet Rentals, we understand the importance of your privacy and are committed to safeguarding your personal information. This section outlines the circumstances under which we may share your data with third parties, the types of entities we share it with, and the safeguards we implement to protect your information.

6.1 Service Providers

We may share your personal data with trusted third-party service providers who perform services on our behalf. These services include, but are not limited to:

• Marketing and Communication Services: Platforms used to manage our marketing campaigns, including A2P (Application-to-Person) messaging. These providers help us communicate effectively with our clients through emails, SMS, and other channels.
• Payment Processors: To securely process transactions, we may share your payment information with trusted payment gateways and processors.
• Website Hosting and Maintenance: Companies that host our website or provide technical support services may have access to your data to ensure the smooth operation of our site.
• Analytics and Reporting Services: Third-party analytics providers help us understand website performance and user behavior to improve our services.

Note: These service providers are contractually obligated to protect your information and are prohibited from using your personal data for any other purpose.

6.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal data may be transferred to the new entity involved. We will notify you via email or a prominent notice on our website of any change in ownership or control of your personal data. We will also undertake appropriate measures to ensure that your information remains protected.

6.3 Legal Requirements

We may disclose your personal data if required to do so by law or in response to valid requests by public authorities, such as:

• Compliance with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
• Protection of Rights: To protect and defend our rights, property, or safety, as well as the rights, property, or safety of our users and others.
• Preventing Fraud: To detect and prevent fraud, unauthorized transactions, or other illegal activities.

6.4 Third-Party Advertisers and Partners

We may collaborate with third-party advertisers and partners to display relevant advertisements or offer joint promotions. These partners may use cookies and similar technologies to collect information about your online activities over time and across different websites when you interact with our advertisements or content. This helps them provide you with more personalized ads based on your interests.

Note: We do not share your personal data with these advertisers for their own marketing purposes unless you have explicitly consented to such sharing.

6.5 Aggregated and Anonymized Data

We may share aggregated and anonymized data with third parties for various purposes, including research, analytics, and improving our services. This data does not personally identify you and is used solely to gain insights and enhance our offerings.

6.6 International Data Transfers

Your personal data may be transferred to and processed in countries outside of your country of residence, including countries that may not have the same data protection laws as your jurisdiction. When such transfers occur, we ensure that appropriate safeguards are in place to protect your information, such as standard contractual clauses approved by relevant authorities.

6.7 Protecting Children’s Privacy

We do not knowingly share personal information from individuals under the age of 13 with third parties. If we become aware that we have inadvertently shared such information, we will take immediate steps to delete it from our records.

6.8 Your Consent

In certain cases, we may seek your explicit consent before sharing your personal data with specific third parties. You have the right to withdraw your consent at any time, which will not affect the legality of any processing carried out based on your consent before its withdrawal.

6.9 Safeguards and Security Measures

When sharing your data with third parties, we implement the following safeguards to ensure its protection:

• Confidentiality Agreements: We require all third-party service providers to sign confidentiality agreements that prohibit them from disclosing your personal data to unauthorized parties.
• Data Security Standards: We ensure that our partners adhere to industry-standard security practices to protect your information from unauthorized access, disclosure, alteration, or destruction.
• Regular Audits and Assessments: We conduct regular audits and assessments of our third-party partners to verify their compliance with our data protection standards.

6.10 Your Rights and Control

You have the right to know who we share your personal data with and the purposes of such sharing. If you have any questions or concerns about the third parties with whom we share your information, please refer to the relevant sections of this Privacy Policy.

6.11 Changes to This Section

We may update this Who We Share Your Data With section from time to time to reflect changes in our data sharing practices or for other operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically for the latest information on our data sharing practices.

7. Industry Regulatory Disclosure Requirements

At Planet Rentals, we are committed to complying with all applicable United States (US) laws and regulations to ensure the protection of your personal data. This section outlines the key US regulatory frameworks that govern how we handle your information and the measures we take to remain compliant.

7.1 California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

For residents of California, the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), provide specific rights regarding personal data.

• Consumer Rights:
  • Right to Know: You can request information about the personal data we collect, use, share, or sell.
  • Right to Delete: You can request the deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You can opt out of the sale of your personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.
• Business Obligations:
  • Transparency: We provide clear and accessible information about our data practices through this Privacy Policy.
  • Data Security: We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, or destruction.
  • Verification: We verify your identity before responding to certain requests to protect your privacy.

7.2 Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act

When engaging in A2P (Application-to-Person) messaging and email marketing, we comply with the CAN-SPAM Act to regulate commercial communications.

• Requirements:
  • Consent: We obtain your consent before sending commercial emails or messages.
  • Identification: Our communications clearly identify us as the sender.
  • Subject Lines: We use truthful and non-deceptive subject lines.
  • Opt-Out Mechanism: Every message includes a clear and easy way for you to opt out of future communications.
  • Timely Processing of Opt-Out Requests: We honor opt-out requests promptly, typically within 10 business days.

7.3 Telephone Consumer Protection Act (TCPA)

For our A2P messaging services, we adhere to the Telephone Consumer Protection Act (TCPA), which regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes.

• Consent: We obtain your express written consent before sending any automated or prerecorded messages to your phone.
• Identification: Messages clearly identify our company as the sender.
• Opt-Out: Each message provides a simple and effective way for you to opt out of receiving future communications.
• Respecting Do-Not-Call Lists: We ensure that we do not contact individuals listed on national or state-specific Do-Not-Call registries without proper authorization.

7.4 Children’s Online Privacy Protection Act (COPPA)

We comply with the Children’s Online Privacy Protection Act (COPPA), which imposes certain requirements on services directed to children under the age of 13.

• Data Collection: We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.
• Parental Consent: If we offer services directed to children, we obtain verifiable parental consent before collecting, using, or disclosing personal information from children.

7.5 Payment Card Industry Data Security Standard (PCI DSS)

When processing payments, we adhere to the Payment Card Industry Data Security Standard (PCI DSS) to ensure the security of your payment information.

• Secure Transactions: We use encryption and other security measures to protect your payment data during transmission and storage.
• Compliance: We maintain compliance with PCI DSS requirements through regular assessments and updates to our security practices.

7.6 State and Local Privacy Laws

In addition to federal regulations, we comply with applicable state and local privacy laws that may impose additional requirements on how we collect, use, and protect your personal information.

• Data Breach Notifications: We adhere to state-specific data breach notification laws, promptly informing affected individuals in the event of a data breach.
• Additional Consumer Rights: Some states may grant additional rights regarding personal data, such as access, deletion, and correction, which we honor in accordance with their respective laws.

7.7 Our Commitment to Compliance

We continuously monitor changes in US data protection laws and industry regulations to ensure that our privacy practices remain up-to-date and compliant. Our team is dedicated to implementing best practices and maintaining the highest standards of data security and privacy.

7.8 Your Rights and How to Exercise Them

If you believe that we have not complied with any applicable US data protection laws or regulations, you have the right to file a complaint with the relevant supervisory authority. Additionally, you can exercise your rights by referring to the relevant sections of this Privacy Policy.

7.9 Changes to This Section

We may update this Industry Regulatory Disclosure Requirements section from time to time to reflect changes in US laws, regulations, or our compliance practices. We encourage you to review this Privacy Policy periodically to stay informed about our commitment to data protection and regulatory compliance.

8. Security

We prioritize the security of your personal information and implement a variety of security measures to protect it from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use SSL/TLS encryption to secure data transmission between your browser and our servers.
• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions.
• Regular Security Assessments: We conduct regular security assessments and audits to identify and address potential vulnerabilities.
• Secure Storage: Personal data is stored in secure environments with robust physical and digital safeguards.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security, and you provide your information at your own risk.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors determining retention periods include:

• Purpose of Collection: The reason we collected the information and how we use it.
• Legal Obligations: Compliance with legal, regulatory, or contractual obligations.
• Business Needs: Operational needs such as data analysis, resolving disputes, and enforcing agreements.

Once your personal information is no longer needed for these purposes, we will securely delete or anonymize it.

10. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can request that we correct any inaccurate or incomplete information.
• Deletion: You can request the deletion of your personal information, subject to certain exceptions.
• Restriction of Processing: You can request the limitation of our processing of your data under certain conditions.
• Data Portability: You can request the transfer of your data to another service provider.
• Objection: You can object to the processing of your data for specific purposes, such as direct marketing.
• Withdrawal of Consent: If processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, please refer to the relevant sections of this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting on our website. Your continued use of our website and services after such changes constitutes your acceptance of the new Privacy Policy. It is your responsibility to review this Privacy Policy periodically for any updates.

12. Contact Information

For general inquiries, please contact us at:

Juliano Diaz
Planet Rentals
Email: info@planetrentals.us
Website: planetrentals.us

Last Updated: 11/20/2024